Unfortunately just because you have a website on the internet does not mean people are seeing it, in fact if you do not know how search engines find , sort and rank your website chances are nobody is seeing your website. This is the cold hard truth when it comes to internet marketing, but if you have some basic principles implemented on your website then in a few short months you can actually watch your website page rank move up on the search engines drastically improving the amount of traffic you receive.

Having a professional up to date digital store front and marketing plan in place is a must for any business. The days of cold calls and carpet bombing fliers are coming to an end, when people want a service they go to the internet and type a few keywords into google.com or Yahoo.com looking for relative information.

3 Things you can do to enure people find your website as opposed to someone else’s

Keywords: When a potential client or buyer goes to a website looking for the service you provide they will type in 1-4 words in the search field. That search engine then scours its database in an attempt to pull up relative information from the millions of pages out there that match your criterion.

Your website needs to be fleshed out with content that reflects the most common keywords people will use when looking for your products or services.

Tip: Avoid using multiple repeat keywords over and over; search engine algorithms will knock you down for stuffing your content with keywords. Use synonyms for words that describe your business

Link Popularity: The sophistication of how a search assigns relevance to the content you provide is always changing, but one of the best ways to skyrocket in page rank is getting other sites to point links back to your site. Whether or not you have sites pointing back to you is one way a search engine determines whether or not your information is credible.

Tip: Content is king; if you want links, then provide a blog, or write articles, install image galleries and, youtube.com videos, find online directories that allow you to list your website for free.  If you provide relative industry information, people will link to it and this linking  adds content to your site thus increasing the chances of people finding you online through searches. The more links the merrier!

Google Analytics:  It is absolutely essential to have a way to track the traffic on your website. When you make changes to the site, advertise or start implementing these SEO solutions on your website Google Analytics will provide data statistics that help you figure out exactly where your traffic is coming from and whether not that traffic is translating into sales.  The best part of Google analytics is the price, FREE!